paula's choice
skincare / packaging

Founded in 1975, Paula's Choice Skincare is known for its transparency and no-nonsense approach to beauty. Paula Begoun started the company because she was fed up with
the false claims, deception, and price-gouging that are so ubiquitous in the skincare industry. Paula’s Choice prides itself on making quality products with ingredients that are backed by science.

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I felt that a shaving line would be a nice addition to their current product lines. I initially planned to create a women's shaving line, but ended up going with a gender-neutral one instead. The beauty/skincare industry needs to be more inclusive and mindful of those that do not fit into traditional gender categories. For that reason, I specifically chose a gender-neutral color palette.